Leveraging LinkedIn during your career transition is a blog topic that I?ve put off writing for quite some time because LinkedIn has written about from every angle and I wasn?t convinced that I could write anything about it that would be unique.? But, I?m going to give it a shot here.? As I talk with friends and former coworkers around the country I find myself sharing some of these tips and techniques repeatedly. ?I hope this will be a valuable resource for anyone looking to make the leap into their next career.
LinkedIn is an incredibly powerful tool that has extensive reach and resources that you can benefit from.
LinkedIn tips for your job search;
- Use LinkedIn to create a target company list.? Start with about 40 companies.? This is not easy.? In fact, most give up when they are able to list about 10 companies.? This step is crucial.? It?s the foundation of your job search so use this activity to brainstorm those companies you like to buy from, work for, have friends or families working for, might be interested in, etc.
- Use the LinkedIn company profile page to research the company and to identify what senior leadership from that company is in your network or groups. Search by title of the person you would interview with (i.e. VP Sales, XYZ Company).? And, choose to ?Follow? that company so you can stay abreast of their latest activity.
- Reach out to senior leadership via LinkedIn ?In mail?.? Or, send them an email directly. i.e. ?John.doe@abc.com?or?Jdoe@abc.com.? Sites such as?www.mailtester.com, ?can verify most email addresses and/or domains.
- Be brief, be clear and be compelling in your communication with them. Tell them why you are emailing them, make sure your ask is crystal clear and always try answer the question ?so what? when telling them about you.
- When you find a company you?re interested in, go to?www.hoovers.com?and see who their competitors are.? Then, look those companies up on LinkedIn and follow steps two and three above.
- Complete your profile 100%.
- Load up on recommendations.? Preferably 15 or more.? Ask those you?ve worked with, worked for and worked along side.? Ask those in your circle of influence for character references if they are not intimately familiar with your professional responsibilities.
- Apply for membership to groups you are interested in and groups they are a member of (you can see their groups on their profile page).? Connect and communicate with them via LinkedIn groups.
- Search for ?talent acquisition specialists? for the company on your target list and reach out to them.? Most have In Mail but if they don?t, go to step 3.
- Use the advance search feature to identify the person(s) you would interview with (i.e. XYZ company, VP, Sales, South East).
- Utilize your collegiate groups and ask the alumni to for connections, referrals, resources and assistance of any kind.
- Post a resume video on your profile. Keep it 30 seconds or less.? Make sure it looks professional.? This is your value proposition.? Check outwww.15secondpitch.com?to help you craft your message.
- Post your ?Wow? presentation via Slideshare on your LinkedIn Profile.? 3-5 slides that illustrate what you have to offer and how it will impact their bottom line.
- Leverage Twitter and post your Twitter feed to your LinkedIn profile.? See?A Brand, Twitter and Jobs.
- Don?t pay for the premium LinkedIn subscription.? You don?t need to.
- Answer one question in the ?Answers? section everyday.? Get known and be visible.
- Comb the ?Events? posted on LinkedIn.? See what?s happening in your industry or in your geographical area that would be worth attending.? Be intentional.
- Pay a professional to do your resume then post that resume on your LinkedIn profile.? Spend your time finding your next career, not thinking of key words and specialties to add to your profile.
LinkedIn is an amazing tool that?s free and right at your fingertips.? Take the time to use all it has to offer.? It will pay off long after you land your next career.
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Adam Karwoski
Social Brand U was established in 2010 as a result of my combined passion for technology, soical media and entrepreneurship. I made the leap from corporate America after 17 years in the mobile communication industry and haven?t looked back.
I have a passion for social media. It?s a great conversation. You listen, learn and engage. Conversation builds relationships, relationships build trust and trust builds your business.
Social Brand U partners with businesses to build value for the customer, build a brand for the business and build growth for your company.
View all posts published by Adam Karwoski ?Source: http://www.socialnomics.net/2011/09/20/need-a-job-get-linkedin-3/
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