[unable to retrieve full-text content]Mashable - Joshua March is co-founder and CEO of Conversocial, a provider of integrated social CRM and marketing software for Facebook and Twitter. He resides in London.
You've set up your company's Facebook Page and Twitter account, pulled together a social media team to start generating engagement, and now you've got a decent audience involved in conversations about your brand. Great, but where's the real value?
Source: http://us.rd.yahoo.com/dailynews/rss/enterprise/*http%3A//news.yahoo.com/s/mashable/20120227/tc_mashable/how_to_turn_social_feedback_into_valuable_business_data
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