We have been getting feedback from clients that they are having problems converting leads into sales.
Some people get confused when it comes to the difference between sales and marketing. Both marketing and sales are vitally important to your business but there is a difference between the two.
Marketing is what gets people to WANT your services. Sales are what get people to BUY your service. If you?re having trouble making sales you need to see whether you have a sales or marketing problem. Today we are going to talk about lead conversion. How do you convert leads into sales?
Here are the Business Bootique tips for converting more leads into sales:
1. Obtain leads from anywhere you can. The more leads you obtain, the more sales that can occur. Everywhere you go, talk to people and hand out business cards. Everyone is a potential lead, or may be able to refer you to a potential lead.
2. Have a strategy. Make sure you are talking to, handing out your business cards to and networking with the right people. Learn to work smarter and not harder, you will reap the rewards.
3. Categorize each lead into three categories, ?A? category are the ones most likely to purchase something very soon, ?B? leads are those that are most likely going to buy, at some point. And ?C? leads are the ones that you are not sure about, but want to keep in touch with just in case. Contact your ?A? leads the most often, perhaps weekly, while ?C? leads may only get a monthly newsletter.
]]>
4. Keep a blog, or an updated website. Updating often is the key. This keeps your clients in touch with the industry, and they will turn to you as the professional. Update on all current information, trends and/or news within the business. This is a quick and easy way to stay top of mind with your potential clients.
5. Follow up instantly it is often the differentiator between one business and another.
6. Do something special for your lead and never let them forget you. Make it a priority to do something special right away. Send them a card, invite them to an invite, take them out to lunch. Make a list of things you can do for your A list prospects and take action.
7. Get some training in sales ? If you are serious about growing your business you need to take sales seriously.
8. Learn effective Rapport Building skills- Get some rapport building training. Rapport is essential and the No 1 skill for effective selling.
9. Learn how to handle objections ? When someone says to you ?you are too expensive?. What do you say? Overcome objections. If a lead is threatening to walk away, you need to find out why. Can you overcome their objection? Often times a lead may have more questions or will let you know why they are saying no at this time. Is it cost? Can you offer them financing or another option? Whatever their objection, work on overcoming it. Never forget ? the key to overcoming objections is to make it about them and not about you.
10. Make more calls and keep in touch with warm leads. Again make the most of your time and only call warm leads rather than cold leads. A sale then becomes about building a relationship rather than forcing a sale. Less scary.
You now have simple, effective and proven tips to improving your sales. Either learn how to get better yourself or get trained in Sales. Getting better at selling is a MUST for nearly all businesses.
Happy Selling!
Source: http://www.cantonscore.org/10-killer-sales-tips-for-your-business.htm
the lion king 3d missoni maker faire the hub the hub penn state pat robertson
No comments:
Post a Comment